Catching a bit of culture on the University of Texas jumbotron

The jumbotron at Darrell K. Royal Texas Memorial Stadium. Contributed by Wikipedia

The 2017 Longhorns football team seems to be the real deal. Its three losses were close and two of those were against highly ranked teams. The next home game is Oct. 21 against Oklahoma State University. At times at Darrell K. Royal-Texas Memorial Stadium, all eyes will be on the jumbotron, which will run three Roy Spence-inspired promos for three top cultural attractions on the University of Texas campus.

Using UT’s patented “What Starts Here Changes the World” slogan, the short videos tout the wonders of the Blanton Museum of Art, Harry Ransom Center, and LBJ Presidential Library.

“UT is renowned for its academics, athletics and vibrant pace of life,” Spence, cofounder of GSD&M creative agency, says. “We also wanted to shine a light on the rich culture that makes UT so extraordinary: its arts and their historical positive impact on society. Within walking distance to the football stadium, UT’s cultural and history-making treasures are a special part of the campus and its legacy. This was an opportunity to showcase those in a big way to both students on campus and nationally to our football fans.”

In addition to running on the jumbotron prompts, the Longhorn Network will air the ads. I hope the creators in coming years expand the program to include the Briscoe Center for American HistoryTexas Performing ArtsBenson Latin American Collection and other UT easily accessible to the general public.

It’s raining Frida Kahlo and Diego Rivera

Earlier, we reported that an important photographic exhibit about Frida Kahlo and Diego Rivera would be seen at Mexic-Arte Museum come Sept 16-Nov. 26. Later, we learned that some local elements would be added to the touring show, including a piece inspired by Kahlo’s Blue House.

“Diego and Frida: Smile in the Middle of the Way” comes to Mexic-Arte in September. Contributed

Now we find out that the Butler School of Music and the University of Texas School of Fine Arts have commissioned a Spanish-language opera about the creative duo. Other partners in the deal are Fort Worth Opera, San Diego Opera and DePaul University.

To add to the buzz, Pulitzer Prize-winning playwright Nilo Cruz and composer Gabriela Lena Frank have signed on to create “The Last Dream of Frida & Diego.” It will premiere in Fort Worth in spring 2020, San Diego in 2021 and at UT’s Butler Opera Center in February 2021.

We love this. Austin Opera has co-commissioned several outstanding works, although not for a while, as has UT. It’s what an opera producer should do.